Who is Our survey Audience?

When you get down to it, you want to ask specifics. Find out about demographics, customer behaviors, and how people feel about your product. A common mistake is asking unnecessary, personal questions that can come off as rude. check out our article on market research questions to learn more about how to ask smart, relevant questions.

Eight different types of market research exist—so dive into them and work out what fits your needs. If you’re a local shoe shop in Connecticut looking to open another store—you’ll want to do some competitive analysis. If you part of a growing business and you want to find out what your customers think of you—then you’ll need to carry out some kind of customer satisfaction survey research.

The primary reason you conduct any customer survey with market research questions is to make effective decisions that grow your business by selling more to both existing customers, as well as by acquiring new customers by increasing the effectiveness of your product/service to better suit their needs.

The most obvious thing people want to know before purchasing a market research report is if it will answer their research questions. Typically, publishers and market research providers only allow customers to see an abstract, not the full report, prior to purchasing.